In current years, the development of the French in phrases of consumption has been to “consume less but better”. However, for 80% of French folks, consuming organic for instance continues to be too costly. So, to make accountable consumption accessible to everybody, Clément Méry and Jonathan Negrin determined to create Good Marché, an online organic grocery store. Their goal ? Offer organic merchandise, native and from dedicated firms between 25 and 50% cheaper than within the huge manufacturers, with free supply all over the place in France. To obtain this, they go for a no-obligation month-to-month membership system that permits them to scale back margins and their advertising and marketing prices. Clément and Jonathan inform us extra about their challenge in favor of wholesome and reasoned consumption. Discovery.
Who are you and what are you doing?
We are Clément and Jonathan, the two founders of Good Marché. We’ve been associates for 20 years! We lately had youngsters: 1 for Clément and 2 for Jonathan (the final born in May). And that means lots of adjustments in our lives: the will to dedicate extra time to our households and the non-public want to contribute extra to society. For our youngsters and, somewhat selfishly, for us too.
We each labored for excellent firms, held cool positions and realized lots, we even began a primary firm. And there we got here to a degree in our lives once we now not simply need to work so as to work. We need to be helpful. So we are going to give every thing we’ve, use every thing we’ve realized, to invent a extra sensible and cheaper answer so that everybody can lastly entry organic and native merchandise. Hence the concept of creating Good market. Simply apparent, however so helpful!
Can you inform us about your challenge?
We are tackling a significant challenge: inventing the consumption of tomorrow, simply that. Why ? To cease making an attempt to remedy an unimaginable equation: native, organic, no waste, respect for producers, carbon impartial, and so forth.
To reply it, we guess on bio-consistency. Make constant selections from A to Z, within the choice of producers, in relations with them, with you… It is widespread sense and it’s simply important.
Hence the concept of creating Good market : a grocery retailer to make organic merchandise accessible to all in a coherent strategy.
- Accessible by worth first: on common 25% cheaper than in main nationwide manufacturers.
- Geographically accessible then: by delivering all over the place in France.
- Finally, accessible in its strategy: everyone seems to be welcome at Good marché, our membership system is essentially the most versatile and the most cost effective available on the market.
Why did you determine to embark on this journey?
We began to really concentrate to what we placed on our plates when our youngsters have been born. There is now not any query of taking the “classic” trade at its phrase: we naturally turned to organic. But it was not apparent: first, you will have to do 3 totally different shops to discover all of the merchandise you want. And once more, we each dwell in huge cities, the place it is supposed to be simpler. Then, you will have to rediscover the merchandise and the manufacturers, as a result of in organic the codes are totally different and it’s not simple to discover your approach round firstly. And lastly, we regarded on the receipts …
It was clear: a extra sensible and cheaper answer had to be invented so that everybody might lastly have entry to organic and native merchandise. We created the organic grocery retailer that we might have preferred to discover, and we’re creating it on the premise of suggestions from our prospects: to add the options, companies, data and merchandise they need. Good market, it begins from private expertise, but it surely’s a collective journey!
What message would you like to convey by your motion?
Eating effectively and consuming effectively ought to now not be reserved for an elite, knowledgeable or having the means. It needs to be the norm for everybody. With Good Marché, we wish to break down obstacles and make organic actually accessible to everybody. This is what motivates us every day. And we’ve by no means been so glad to stand up within the morning!
What if it is time to go organic? Meeting on the site of Good Marché to uncover their catalog of organic merchandise at lowered costs and obtainable free all over the place in France.