“You don’t wear it, sell it! Take a picture, post it and sell for free.” Vinted’s new ad nonetheless, doesn’t specify what it prices for the purchaser. It is exactly to denounce a “so-called optional commission” that the UFC-Que Choisir launched on May 18 a group action earlier than the Paris Court of Justice in opposition to the second-hand clothes gross sales website.
The shoppers’ affiliation is demanding compensation for shoppers fooled by this “deceptive commercial practice”. In query, the institution for every transaction of a “Buyer Protection” that the UFC-Que Choisir qualifies as “disguised commission”. For Luc-Marie Augagneur, affiliate lawyer at the Cornet Vincet Segurel agency, it is somewhat a “premium which does not appear to be justified by an additional service which would exceed the simple legal obligations”.
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Moreover, the “optional” nature of this safety, equal to five% of the worth of the product plus 70 euro cents, is questionable. “At no time is it possible to refuse it”, factors out Candice Merci, lawyer with the UFC who considers that the sums generated by this undue invoicing are “colossal”. Either “at least” 250 million euros, in response to the estimates of the affiliation, which specifies that “this figure is far below reality”.
This practice is at the heart of the Vinted model, the platform created in 2008 by two younger Lithuanians, Justas Janauskas and Milda Mitkutequi. It reinvented itself in 2016 by charging transaction prices to the purchaser to draw as many sellers as potential. A worthwhile technique for the Lithuanian big, which now has 45 million members worldwide and ranks 4th amongst the most visited e-commerce websites and functions in France with 5 million each day guests.
A booming market
Vinted claims to have “already made changes to (the) platform for clarification purposes”. What the UFC attests, which emphasizes that “it is a start to go in the right direction”. “But this is not enough”, specifies the affiliation which additionally requires an finish to those misleading industrial practices. Other comparable actions might emerge in Europe. In the meantime, it is certainly a protracted authorized battle which begins in the present day between the two events. “The immediate effect of this assignment is on the reputation of the site,” mentioned Luc-Marie Augagneur. Behind, hangs a a lot heavier risk for the group which has additionally simply raised 250 million euros to proceed its worldwide growth. If the case had been to be delivered to prison proceedings individually from this civil summons, Vinted might face a nice of as much as 10% of its turnover.
In a booming second-hand market, which might even overtake the new one inside 10 years, in response to Antoine Jouteau, CEO of the Leboncoin group, the combat is intense. Because different gamers need to get out of the recreation. Like Videdressing and its 1.5 million members, which transparently assumes service charges of 2%, together with in explicit the management of compliance. article. “We have chosen to rely on guarantees, which is costing us a lot,” mentioned May Berthelot, status supervisor at Videdressing. For the time being.