TikTok is the topic of a criticism in Europe for “deceptive and unfair commercial practices”. The cell software is accused of not defending minors sufficient, and of permitting itself too many issues by its phrases of use.
At the coronary heart of a lively controversy in Italy Since the dying of a 10-year-old woman following a problem gone awry, TikTok might now face hassle throughout the European Union. In any case, that is the situation that the UFC-Que Choisir and the European Bureau of Consumers’ Unions (BEUC) would really like to see play, to drive the social community to fall into line.
In the sights of BEUC, which is a European federation of 43 client associations, of which UFC-Que Choisir belongs, the circumstances of use of TikTok, which are very unfavorable to Internet users who publish movies, but in addition the incapability of the platform to maintain minors below the age of 13 at bay – what the transalpine drama has proven.
And in addition to, this ignorance of the T & Cs implies that TikTok advantages from it, in the eyes of BEUC and UFC-Que Choisir. And the highly effective French affiliation to let go of its blows: ” unclear wording “,” clauses contrary to law “,” TikTok gives itself the right to do what it wants with published videos », All without Internet users having a say. ” It’s unlawful », The affiliation slices
Cascade of reproaches in opposition to TikTok
The affiliation additionally factors to inadequate safety of minors in opposition to hidden promoting – by way of influencers who’re solicited by every kind of manufacturers to spotlight services – and content material inappropriate for his or her age, with movies which are too sexualized. On a authorized stage, compliance with the General Data Protection Regulation can also be criticized.
” TikTok doesn’t clearly inform its customers about the private knowledge that’s collected, its objective and vacation spot », Writes the UFC-Que Choisir. Consequently, in the eyes of the affiliation, it’s obligatory to rewrite the T & Cs, to make them not solely extra comprehensible, but in addition favorable to the pursuits of Internet customers, who even have rights to assert.
Given the circumstances, the two organizations determined to take the case to court docket with a criticism to the European Commission and the community of client safety authorities. At a extra nationwide stage, the UFC-Que Choisir challenges the
Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF) to examine TikTok.
It is requested that TikTok be pressured, following an investigation into its practices, to ” better inform consumers about its policy and economic model ” and of ” put in place effective measures to protect minors, particularly in terms of the use of their personal data and exposure to marketing, hidden advertising and inappropriate content “.
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