Never, in France, the “Black Friday” commercial operation is not going to have brought on a lot speak till this 12 months 2020. This Friday, UFC-What to Choose ordered six brands (Boulanger, Fnac, Rue du Commerce, Darty, Cdiscount, Rakuten) to stop “without delay” their promoting campaigns, which it considers “illegal”.
“Determined to enforce the law, our association has put six brands selling online, so that they put an end to their senseless advertising campaigns and the instrumentalization of prices and promotions”, writes the UFC- What to decide on in a press launch. The affiliation, which warns towards “the many scams and false Black Friday promotions”, urges the authorities to transpose European laws on the regulation of worth reductions.
A postponement in the pipes
For her, many brands train an “invisible sleight of hand for consumers which allows them to sell the same products at the same prices while making them believe in a good deal”. The debate on a possible postponement of promotional offers for “Black Friday” in full swing proper now. A gathering is scheduled in Bercy to settle the difficulty.
The Minister of the Economy Bruno Le Maire on Wednesday requested the actors of the distribution to “shift” this huge operation, scheduled for November 27. Several distributors including Amazon say they are in favor of a postponement provided that this delay permits companies to reopen earlier after they have been compelled to shut store since October 30 as a result of the second wave of the Covid-19 pandemic.