The UFC, the main group in MMA, has simply introduced a brand new companion, Crypto.com, which turns into the jersey sponsor of the league.
Crypto.com, the cryptocurrency platform has simply introduced its partnership with the UFC. The firm turns into the very first official companion of the group’s combat kits. Thus, Crypto.com might be seen on the combat kits in competitors, but in addition by the outfits of the nook males. This is a first for the UFC, with a Venum pre-fight jersey that’s now very soccer.
In an announcement, the UFC specifies that the corporate is designated as “The very first official partner in a cryptocurrency platform” of the MMA league. The partnership between Crypto.com and the UFC begins throughout theUFC 264 Dustin Poirier vs. Conor McGregor this weekend.
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According to ESPN, this deal is “One of the most lucrative the UFC has ever concluded”. For Front Office Sports, the deal is for 10 years, and price $ 175 million. Fighters is not going to obtain any cash from the model as a part of the UFC deal. They will nonetheless have the choice of being instantly sponsored by Crypto.com. According to ESPN, Crypto.com may even have its emblem within the UFC cage for pay-per-view occasions, but in addition throughout Contender Series occasions.