TheUFC 261 which occurred final weekend had all of a historic occasion. First, three championship fights have been featured on the principle map (for the second time in historical past). But above all, the gala was the primary open to the general public in additional than a yr because of the well being restrictions put in place within the face of the worldwide pandemic.
If the standard of the performances provided on Saturday night lived as much as expectations, the primary estimates of PPV gross sales additionally present vital industrial success. According to the specialist John Ourand of Sports Business Journal, greater than 700K purchases have been made by way of the accounts ESPN +.
– Jason Cruz (@dilletaunt) April 27, 2021
These figures relate solely to gross sales in North America, the applying solely distributing theUFC in pay-per-view solely obtainable within the United States and Canada. But the cost technique present in different nations, the general determine may method one million purchases.
Indeed, if we take a look at the newest identified outcomes of the group’s earlier PPVs, a acquire of around 30% is achieved on the worldwide market. For instance, theUFC 257 of the month of January would have bought 1.2 million copies on US soil, however 1.6 million together with the remainder of the world. Ditto for theUFC 259 estimated at 800K gross sales, together with 200K from the worldwide market. If this proportion have been to be revered once more, theUFC 261 would due to this fact come very near the providential bar of one million purchases, a mark reached ten instances within the historical past of the corporate and a pledge of dizzying success.
Note all the identical that the headliner opponent Kamaru Usman at Jorge masvidal was a rematch. Their first conflict in July 2020 had generated 1.3 million gross sales, solely on ESPN + (so much more globally). We may then assume that this second struggle has misplaced curiosity (all issues thought-about) however it is very important embody the context of the time, theUFC 251 being the primary gala produced on the “Fight Island” organized in Abu Dhabi.