The settlement between the social community and the group is introduced on the weblog of TikTok and the UFC web site. Subscribers will uncover, from February 20, content material broadcast dwell on his European, Brazilian, Russian and American profile (@UFC). The UFC plans to allocate everlasting assets to creating movies for TikTok. On this system, interviews with fighters, website visits, entry to press conferences or the weighing earlier than matches. The weekly direct can be organized across the subsequent combat on the group’s agenda.
TikTok bets on sport
The UFC is not TikTok’s first sports activities partnership. This month, in affiliation with the National Football League, the community aired a pre-Superbowl present for US and Canadian subscribers. In October, TikTok introduced that it was partnering with the Tundra Esport crew. A month earlier, the community sponsored NASCAR driver Ryan Vargas. In August, he introduced the signing of a strategic partnership with the New York Yankees, an American baseball crew.
The TikTok assertion clarified that the UFC is the third hottest sports activities league on the platform, with 6.3 million subscribers on its American profile. According to the group, movies with the hashtag #UFC have been seen greater than eight billion occasions since 2019. In phrases of sports activities model worth, in 2019, the UFC was in at $ 2,400 million. , far behind Nike and ESPN.
The partnership between the UFC and TikTok will begin on February 20, the event of the combat between Curtis Blaydes and Derrick Lewis.