By Hervine Mahaud
Published on 21 Mar 21 at 18:13
When the drive and the zero waste, two consumption practices now nicely anchored within the habits of the French, come collectively, giving the Drive All Naked. Born in 2018 in Toulouse, the idea is put in within the Lille metropolis thanks to Timothée Wallaert and Maxence Lefort, the primary franchisees. Before the launch, scheduled for early April, they answered questions from Lille information.
Act on the supply
Step-brothers in life, Timothée and Maxence will now work collectively to facilitate looking for Lille residents who are delicate to zero waste. They themselves are very cautious not to overload their bins with plastic packaging. For Timothy, the clicking got here whereas he was touring to Rome with Maud, his spouse. “You could see the rubbish piling up on the sidewalks. So we said to ourselves that the best way to reduce them was to act at the source. The couple then went to war against waste and Maud even launched her own brand of zero waste products, ManaMani.
At the start of 2020, Maxence came across a video where the Toulouse founders of Drive Tout Nu talk about opening up to the franchise. “We then talked about it at a dinner together and we started,” he says.
Simplify zero waste procuring
But what happy the Lille brothers-in-law a lot to persuade them to embark on this new journey? “Shopping in zero waste mode takes a lot of time since you have to multiply the places to find everything”, explains Timothée. When we noticed this initiative the place we discovered every part underneath one roof, we thought it was the thought of the century! “For Maxence, the Drive Tout Nu has thus” invented a good mannequin to obtain zero waste “.
After assembly the Toulouse founders, the 2 entrepreneurs began in search of an simply accessible room within the metropolis of Lille. Located within the space of La Piraterie, between Wasquehal and Villeneuve-d’Ascq, it’s at the moment in full building for an opening scheduled for early April. They have additionally launched a crowdfunding campaign to help them finance their installation. Lots of tempting rewards are deliberate for beneficiant contributors.
Local merchandise as a lot as doable
The precept of the Drive Tout Nu Lille model may be very easy. “The concept is to offer via the drive to fill up with shopping under the same brand, with zero waste, local and quality products. And also healthy for the consumer and the planet. All to be removed in less than an hour, ”summarizes Maxence.
60% of the provide is made up of brief circuit references, “merchandise which have grown or are manufactured inside 100 km. And there may be loads to select from within the area! However, for sure fruit and veggies, equivalent to bananas or avocados, which clearly do not develop within the North, the producers shall be rigorously chosen. “There will inevitably be a label behind these products, either fair trade or fair trade”, assures Maxence.
As with any drive, you’ll subsequently have to do your procuring. on the online site. There are virtually all of the cabinets of a basic grocery store: fruit and veggies, salty and candy groceries, creamery and eggs, drinks, hygiene merchandise, zero waste equipment, family merchandise …
“And we will soon be offering bread,” provides Timothy. On the opposite hand, the creators of Drive Tout Nu haven’t but discovered a answer to provide recent meat and fish. What will get caught? The technique for packaging these very fragile merchandise. “But they’re working on it. ”
Because the other essential aspect of this drive is to help consumers reduce their waste at home. But this time, there will be no need to bring back his jars and other airtight boxes. Le Drive Tout Nu takes care of everything!
“We have the reverse deposit system. We sell you the products naked, but the container is a loan. The products are thus packaged in jars and other fabric bags. “You just have to bring them back next time. Each container brought back is 10 cents credited as a voucher, released from 2 euros ”, clarify Timothée and Maxence.
The two entrepreneurs will wash and sterilize all these reusable jars and packaging themselves with a competitors machine!