Monster promotions on televisions, cellphones or furnishings: this Friday, November 25 marks the peak of “Black Friday”, a advertising operation from the United States which now stretches over a number of days in France. Both on-line and in-store, reductions of as much as 40% or 50% catch the eye of consumers. But in reality, this one is not a winner. “There aren’t really any good deals”remembers Grégory Caret, director of the consumption observatory at UFC-Que Choisir.
A renewed curiosity in the merchandise bought
“These are more writing games, the price of the products does not actually change significantly”underlines the professional. “Traders take artificially inflated comparison prices” – by rising the base worth for instance – “which suggests to consumers that they are getting good business, when they are not”.
Despite this, Grégory Caret observes “a slight increase in activity” on the product take a look at and comparability pages of the UFC-Que Choisir website, after a number of weeks of decline. “This Black Friday is special because it takes place in a context of high inflation – we have measured a price increase of 13% over one year for food, 7% in a few months for household appliances and electronics. – and people probably postponed their purchases”. But in keeping with the professional, “it may be that this renewed interest is linked to Christmas shopping, which would have been carried out anyway”.
“Don’t give in to impulse”
For keep away from being duped by Black Friday promotions
Grégory Caret advises “to be very vigilant, and not to believe the beautiful promises. A promotion at -50%, it is not realistic”. Especially since the solely durations when merchants can promote at a loss are the winter or summer time gross sales durations. During Black Friday, “they’re just chipping away at their margins a little bit.”
The professional additionally advocate “not to give in to impulse, and to compare prices from one site to another, using a price comparator for example. The differences are in fact minimal”. Finally, “beware of “unique” sites, which you do not know. These are very often fraudulent pages.”