“In the fall, we decided to give the lake as a gift to the participants, to make them travel without setting foot there. We wanted to do more than just organize a virtual event. We wanted the region to shine and be anchored in the minds and hearts of participants to make them want to come back to us when possible ”, explains Jean-Charles Fortin, director of the Sur la basis. tiptoe.
The latter believes that this immersion will enable them to have the “lake in mind” this Saturday, whereas permitting the CRYO Races to stand out in a rising supply of digital races in Quebec.
The strategy has additionally satisfied a number of members. Jean-Mathieu Chénier from Chisasibi is one of them. The one who had taken half in the two earlier editions was at first postpone by the digital system, however rapidly modified his thoughts when he found the proposed idea.
“The interest in raising funds for the On the Tip of the Toes foundation and indirectly helping young people with cancer to regain their well-being was still there, but I must admit that the absence of Lac Saint-Jean was felt, he argues. […] everything changed when I received my participant box in the mail. It’s crazy how the local products made me think back to the Lake and how all these nice little touches reminded me that I was not alone in this adventure. “
The more inclusive “my challenge” part of the occasion will enable different members to journey personalised distances that swimsuit their talents or have particular which means. A resident of Montreal, for instance, selected to run the equal of the distance between the metropolis and Roberval, throughout the month of February.
In addition to protecting the occasion alive, this modified format serves to “sell the destination” for future editions. Jean-Charles Fortin says he’s completely satisfied to see that a number of persons are taking part in the race for the first time this 12 months.