Asics ambassador since 2018, Novak Djokovic has prolonged with the Japanese model underneath a brand new multi-yr contract.
As a part of this settlement, Asics will proceed to be the shoe provider of the Serbian tennis participant in his quest for brand new titles, particularly within the Grand Slam. As a reminder, Lacoste has been dressing Djoko since 2017.
To accompany the announcement of its contract extension with Novak Djokovic, Asics unveils its new promoting spot “Take One Step Forward” devoted to its ambassador.
In this spot, Novak Djokovic wears the brand new version of the COURT FF 
Novak tennis sneakers at his ft, a signature mannequin that he’ll put on this summer season and which notably highlights the colours of Serbia.
“Djokovic has already established himself as one of the best tennis players of all time. In the years to come, he will be able to build on his accomplishments and do so by wearing Asics shoes. It is a great honor and an opportunity for the brand to be associated with Djokovic as a player and globally recognized ambassador ” mentioned Yasuhito Hirota, President and COO of ASICS Corporation, in a press launch.
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