NFTs at 200 euros, to win 55 balls, tickets or conferences with professional gamers. The promise that Roland-Garros makes to patrons of the 5,000 non-fungible tokens that the match will placed on sale on May 19 is easy.
By shopping for a virtual seat in the Chatrier courtroom, the tennis fan is not going to see the matches that can take place there – there are actual seats for that – however he'll take part in lotteries with prizes specifically designed for him. The concept is easy. But it's the first step of the French Tennis Federation in the very promising Web 3, the new digital momentum pushed by blockchain expertise.
Ready for the metaverse
“The other Grand Slams are also doing things. We saw it at the start of the year with the Australian Open who launched his own collection of NFTs, notes Amélie Oudéa-Castera, the general manager of the French Tennis Federation, which organizes the tournament. We know that we need to continually strengthen our ties with fans, including those who may be geographically distant from Roland-Garros. »
Licensed practitioners, for example, will have a reserved day on May 18 to purchase their NFT before others. They will thus be able (like everyone else the next day) to browse the 3D representation of the central Roland to choose the virtual seat they want to buy.
“We want to take the turns at the right time, to raise the level of play of our technological teams, to be ready to build new experiences in the metaverse when it is time to do so”, explains the DG of the Fédé tennis, which surrounded itself with a workforce of specialists (TurboDiesel, MetaSafe, Fomow) to make this sale a success.
The 5,000 NFTs (digital property titles) are offered at €200 every on the web site created for the event. Unlike different related operations, a easy financial institution card will permit you to purchase them, in euros and never in cryptocurrency. It is up to the holder who lastly desires to get rid of his seat to repatriate it to his digital pockets after which put it up on the market on Opensea.
Their holders will first have the ability to take part in a draw to win one of the 55 match factors performed on the Philippe-Chatrier courtroom throughout this version of the match. Subsequently, different attracts will permit gamers to play on the courts of Roland-Garros, win tickets for the subsequent editions of the Parisian Grand Slam and the Rolex Paris Masters, meet skilled gamers, go to the backstage of the Roland- Garros or attend different main tennis competitions.
“All of this appears to us to be going in a mandatory route to rejuvenate our fan communities, assures Amélie Oudéa-Castera. The world is altering, the tennis expertise should additionally evolve. »