When two world stars like Roger Federer and Robert De Niro work collectively, a profitable product can solely come out. And that is what occurred for the promotional spot created by Swiss Tourism, of which the tennis phenomenon is the ambassador.
To sponsor the nation’s beauties for the summer time, it was determined to contain a film legend along with the eight-time Wimbledon champion. ” I used to be actually excited to have a world marketing campaign to ask individuals to find what Switzerland has to supply, as a result of I’m very proud to return from such an enchanting nation, ” says Federer, protagonist of the video, on-line and obtainable anyplace on the planet, lasting a minute and a half.
Video which sees the Swiss making an attempt to influence De Niro to take part in a movie shot about Switzerland. However, the actor’s response is detrimental, as a result of “there is no action, it is too perfect a country” And so, whereas the pictures of the Alps, lakes, cities and nature intact move, the Hollywood star declines the invitation, advising Federer to attempt to contain Tom Hanks.
And in conclusion, the message: “When you need a vacation without ‘drama’, you need Switzerland”, to underline how, within the time of Covid19, the nation was a protected and peaceable vacation spot.
“This Hollywood touch in our campaign will draw more attention to Switzerland and its spectacular nature,” commented Martin Nydegger, Director of Swiss Tourism. The collaboration with Federer will see different joint initiatives sooner or later, however within the meantime on MySwitzerland.com/Roger you’ll be able to already discover all the private recommendation on Switzerland from ‘King Roger’ Former professional Filippo Volandri not too long ago gave his tackle what units Roger Federer aside from Novak Djokovic and Rafael Nadal.
Volandri additionally spoke at size concerning the Next Gen takeover, focusing particularly on his compatriot Jannik Sinner.
Filippo Volandri talks about Roger Federer
“Roger Federer is as seen on and off the pitch,” Filippo Volandri stated of Roger Federer.
“His tennis is technically and biomechanically perfect. And the fact that he’s more emotional about Nadal and Djokovic’s perfection makes the audience love him more.” Speaking about the way forward for tennis, the Italian Davis Cup captain admitted that we’re unlikely to see one other period as robust as one which included Roger Federer, Rafael Nadal, Novak Djokovic and Andy Murray.
“They will become the best players,” Volandri stated. “Today, you turn into extra skilled a lot earlier, already at 18-19 years outdated, you tour with mini-teams, you have got the whole lot obtainable to develop.
Of course, having an period with champions like Roger Federer, Nadal and Djokovic, and I additionally add Murray, is most likely irreplaceable. But tennis will quickly have new heroes. ”
