RENEWAL. If the development continues, golf programs will as soon as once more have the chance to make file income this 12 months, due to the pandemic. General supervisor of the Lorette golf membership for lower than six months, Jean-Bernard Paquet is conscious of arriving on the head of the group throughout a craze which is able to most likely be non permanent. So how will the membership go about driving the wave and constructing buyer loyalty?
After 32 years within the meals trade, together with a number of as a supervisor, Jean-Bernard Paquet, 50, just isn’t afraid of challenges. “I’m a little guy from Loretteville, me. I have always come to play golf here, even though I was no longer a member, ”says the brand new CEO.
Even if he admits that the Lorette golf membership has nothing to complain about, specifically due to a floor which makes many envious, the very fact stays that golf is a sport which have to be renewed, specifically due to its getting older clientele. “We have a solid base, a lot of members. We must continue. I want to create an event, an experience, from the checkout attendant to the snack bar. We will have to build customer loyalty, make them comfortable so that they want to come back, ”says the supervisor, whose subscriptions attain 70% of turnover.
Like different golf equipment within the province, will Lorette need to convert to footgolf (a mixture between soccer and golf, the place the kicking ball has to enter the holes) to draw younger folks? “I am looking at all the options. I’ve only been in the post for six months, so it’s a bit early to respond to these kinds of projects. But I believe that we have to work a lot with young people, with day camps, for example, ”he argues.
The CEO believes that the Académie Saint-Louis and the Cégep Saint-Lawrence are nice entry factors for many who need to concentrate on sports-study golf packages. However, the problem stays, in line with him, to draw the youngest earlier than highschool. “The next generation, young people of 8 or 9 years old, they are the ones who must be attracted,” he explains. And this passes, in line with him, by way of day camps or actions the place these kids can find out about sport.
The palm of longevity
For Mr. Paquet, golf stays one of many sports activities you can observe the longest in a lifetime. “You can begin enjoying it at six years previous and by no means cease, in contrast to a sport like hockey, the place you must retire earlier than 50 years previous, he illustrates. It is a sport that works each the thoughts and the approach. You’re out within the wilderness strolling for 4 or 5 hours. For me, there may be nothing higher ”.
Lorette Golf Club is anticipated to open within the subsequent few days, two to a few weeks earlier than final 12 months’s opening date, because of the early spring. Like final 12 months, the membership may have logistical challenges with the Covid-19, well being measures and the opening or not of meals courts and bars, however the CEO remains to be anticipating a season that may make envious.
“You can play golf at six and never stop.”