It was a promising mission for Cabana Séguin than updating the brand identification of the well-known Richelieu Valley Golf Club whereas integrating two new entities, theAcademy and the Foundation, which is able to permit the Club to boost its notoriety with a wider audience.
Because of its wonderful brand fairness in the golf business in Quebec, it was important to maintain the unique image designed in 1965 by famend designer Georges Huel, and even to grant it primacy.
For each entities, subsequently, they selected a modernized model of a typeface that was broadly utilized in the 60s, underscoring the long-established fame in the business whereas organising a youthful and distinctive tone. In the case ofAcademy, the image / signature ratio is totally different with the intention to draw all the consideration to the phrase Academy. This offers it a extra “mainstream” fashion. The blue of the image is now extra vibrant, assertive and present. Black facilitates readability and brings class and a timeless be aware to the complete. For the promotional components, they opted for simplicity and stylish with the intention to give much more persona to the group and its three divisions.
In the finish, the idea supplies the Richelieu Valley Golf Club an image of skilled excellence, accessible and dynamic, and in addition of a place the place the golf expertise is alive and evolving.
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