SFR has pulled out all of the stops to seduce customers with an promoting hype of RED by SFR for practically two years for “offers without commitment and without any term”, earlier than growing its costs. The UFC – Que Choisir considers that SFR is responsible of deceptive industrial practices and is submitting a complaint at this time earlier than the Judicial Court of Paris.
In their conquest of recent market shares, cell phone operators appear to cease at nothing to recuperate subscribers, even when it means not honoring their commitments. To cease the present abuses and encourage operators to maintain their guarantees, customers should remember the fact that they’ve the final phrase since they will sanction their operator by terminating their contract whereas maintaining their quantity. A very good hearer!
A profitable seduction operation …
Between January 2018 and December 2019, SFR set off to storm the cell telephony market and launched the massive recreation. RED by SFR packages are the topic of a actual hype, communication being targeted on the promise of upkeep the worth of the package deal with out time restrict.
Overview of the gorgeous guarantees:
- SFR first appealed to client confidence by focusing its communication on the readability of its provide, by hammering out the slogan ” RED by SFR. It’s green. It’s clear “In its promoting media subsequent to the phrases” for 1 year and after also “And” without duration condition “.
- SFR has got down to stand out from its rivals by denouncing in its video adverts the shortage of readability of its rivals (1), daring to claim within the tone of humor ” When it’s too beautiful, it necessarily hides something ! “, And by proclaiming loud and clear its distinction via the slogan” With RED by SFR, it is totally different », Always to raised persuade customers that the affords with out dedication and with out situation of length differed from these of the rivals exactly due to the introduced stability of costs.
- Finally, the operator didn’t hesitate to make use of the expression ” guaranteed for life” on Twitter (2) to certify the upkeep of the preliminary value of the subscribed packages, earlier than after all recalling, to drive the purpose dwelling, “RED by SFR. It’s inexperienced. It’s clear “.
SFR was hit full as a result of tons of of hundreds of subscribers have been seduced by the system “without commitment” and “without condition of duration” of the operator within the purple sq..
But the love story involves an finish when, between September and December 2020, the Dom Juan of telecoms turns round and authoritatively will increase the worth of RED by SFR packages. Depending on the case, the worth will increase vary from 30% to 75% of the preliminary value!
… Until the patron commando operation!
The response of RED by SFR subscribers was not lengthy in coming to denounce these practices en masse. Initiatives have thus emerged on-line to report damaged guarantees by SFR: via petitions, Facebook teams or testimonials to the UFC – Que Choisir.
For UFC – Que Choisir, the practices applied by SFR are clearly deceptive: SFR has knowingly misled customers by making sustaining the preliminary value of RED by SFR packages over time the huge argument to persuade customers to swell the ranks of its subscribers.
The complaint filed at this time by the UFC – Que Choisir with the general public prosecutor of Paris has the twin goal of:
- to convict SFR,
- and permit the subscribers involved to be compensated
Mobile subscribers, it is time to take motion!
If SFR is unfortunately illustrated by a communication that we think about deceptive, the actual fact stays that the apply of tariff will increase for affords with out dedication and with none time period situation is turning into widespread, the operators not seeming to be involved in regards to the deceptive nature. of their practices in view of the monetary features obtained.
Consumers have the sensation of being helpless within the face of the practices of operators, who seduce new subscribers with nice guarantees, earlier than going again on their preliminary commitments. However, it isn’t.
The UFC – Que Choisir reminds that buyers have a formidable weapon to successfully combat towards tariff drifts of telecom operators. Faced with a value improve, change operator whereas maintaining your quantity (3). It’s easy, free and it solely takes a day. This is a sturdy message to operators in order that they respect their commitments and customers on the similar time.
Consumers victims of RED by SFR practices, denounced by the UFC – Que Choose, might be knowledgeable of the progress of this file by clicking on this link.
(3) On these questions, customers can seek the advice of the official websites specifying the modalities of portability and the web page https://www.quechoisir.org/comparateur-forfait-mobile-n43896/.