It needed to come. The distinctive coincidence of the pre-Christmas season with the World Cup of football to which the bizarre date of the celebration of the championship has given rise was to immediate a publicity marketing campaign combining each celebrations. And it is already there.
Unless others present up in the subsequent few days, Pringles launched a spot combining each occasions. Creativity is of grey London.
The spot combines Christmas symbols with attribute football components in a whimsical method
The advert is a 20 second piece the place, a really quick tempo scenes comply with each other, making heavy use of computer-generated imagery, whimsically combining Christmas symbols and signature football components, with Pringles all the time on the forefront, as is sensible.
This is how we see a participant celebrating a goal sliding by means of a snowy forest because the animals watch, the pinnacle of a snowman popping into the objective like a ball, a gaggle of followers rising from a piano on which a household is singing a Christmas carol, just a few associates celebrating a objective dressed in the everyday ugly Christmas sweaters or an elf popping out of a participant quantity. All this on the chords of a model AD hoc from the Christmas traditionalCarol of the Bells”.
The announcement, the brand says in a statement, “It pays homage to Pringles’ position as one of the fashionable sharing snacks at festive occasions.”
Aisling O’HaraPringles Marketing Director for Europe says in a press release: “Pringles is synonymous with partying from Christmas through New Years to watching a football game with friends. This is not a normal winter, as we are experiencing two of the greatest celebrations at the same time. Our new ad highlights those moments and shows that Pringles are the perfect snack for any occasion.”
The Pringles Christmas campaign concludes with the launch of a special and limited edition packaging Illustrated with Christmas motifs.
- Desk: grey London
- Advertiser: Pringles
- Global Creative Director General: Javier Campopiano
- President and Chief Creative Officer: Laura Jordan Bambach
- Executive Creative Director: David Wigglesworth
- Global Group Creative Directors: Christopher Lapham and Aaron McGurk
- Creative administrators: Terry O’Neill and Angela Harding
- creatives: Chaz Mather and Lucy Jones
- Planning associate: Lee Barber
- Chief Strategy Officer: Gilliam Caldwell Dunn
- Management Partner: Agi Varanyi
- Group Account Director: Tamsine Foggin
- Account Director: Alice Ashwell
- Agency Executive Producer: Nazneen Read
- Desk Producer: Ellie Hook
- Media company: Carat
- Producer: resilient
- Executive Producer: Myles Payne
- Producer: Noah Harris
- BOB: Theo Garland
- Colour: Halo Post
- Post manufacturing: resilient
- Musical composition: Birdbrain
- Sound studio: Wave