Decrease in purchases of merchandise rated D or E, reorganization of recipes … Several current bulletins reinforce the concept the show of a dietary notice, within the type of the Nutri-Score, is already useful to public well being.
Three years after official launch of Nutri-Score, Santé publique France provides a really optimistic evaluation of the consequences of this brand – non-obligatory – which charges merchandise from A to E in keeping with their dietary high quality.
According to a survey performed in September 2020 amongst a thousand French individuals, 93% of consumers are now aware of the Nutri-Score, and amongst them greater than half say they’ve modified a number of buying habits due to this brand. . A 3rd of consumers now favor merchandise with the most effective Nutri-Score inside the identical division, and as many say they restrict their consumption of merchandise with a poor Nutri-Score.
On the enterprise aspect, the outcomes are additionally optimistic, with 50% of meals gross sales volumes which now contain merchandise with a visual Nutri-Score. And confronted with the prescriptive energy of this brand, the meals business is adapting. Latest instance: Intermarché, which introduced in January that it had improved the dietary steadiness of a number of hundred of its merchandise so as, specifically, to show a greater Nutri-Score. Decrease in salt in a semolina dish, selection of much less fatty meat in stuffed tomatoes and even improve within the proportion of recent cheese in a fruit dessert for kids … Each time, the displayed notice is gone. discovered improved, enhancing the worth of the product to consumers.
Towards a posting obligation?
This new proof of the usefulness of the Nutri-Score comes on the proper time, whereas negotiations are underway at European stage round a undertaking for a compulsory dietary brand on the packaging of all meals merchandise. A project announced by the European Commission last May, and of which was then congratulated UFC-Que Choisir, who has been campaigning for years on this path (see our file on the subject).
According to Public Health France, 89% of these questioned say they are in favor of the duty to show the Nutri-Score on all merchandise.