Through Hervine Mahaud
Published on 21 Nov 20 at 17:14
Spending hours in entrance of your display to do your buying, it is over! The Omie model needs to simplify home grocery supply by providing a spread of groceries. For every reference, there might be just one product “but the best”, on the identical time good, wholesome, and sourced. To get them organized, you should have to wait till January 2021, when the applying is launched. Omie will supply its choice, out there solely in supply on the metropolis of Lille, in addition to in Paris at first.
The finest model of every product
Omie will come in the type of an utility from which you are able to do your buying. “We will start with a hundred references. Dry and grocery products such as apple juice, jam, lentils… The essentials of our cupboards but in their best version ”, defined Cyrielle Cransac, in cost of selling and communication, final October when the mission was nonetheless known as “Merci Alternative”.
There will subsequently not be 50 tomato sauces however just one, “the one we designed to be the best possible”. This drastically facilitates buying by avoiding spending hours selecting from the lots of of current references. “Because of the abundance of choices, online shopping becomes a chore because you don’t know what to choose. We want to make shopping easier and faster, but with only good products that we have made. “
To be sure to only offer the best, Omie has therefore designed its own products. Most are made in France with trusted partners (farmers, artisans, processors) and are 100% traceable. “We can tell at each of the manufacturing stages where a particular ingredient comes from, including a cookie that has a lot of them,” says Cyrielle.
The brand thus claims to be completely transparent. On the application, we will also find very detailed sheets on each reference. “We will explain the choices we made in terms of production and sourcing. “
Products which might be good for the atmosphere and accessible to all
Even greater than simplifying buying by providing solely “the perfect model of the merchandise”, the corporate needs to be a part of the meals of tomorrow. “Our producers and partners are committed to the bio-agroecology transition”, explains Cyrielle. “Each time we see a producer, we take inventory of their practices, what goes effectively and what may be improved. We help them in their agricultural transition and additionally by shopping for their merchandise, on the proper worth, in a long-term partnership relationship. “
Omie customers will also be informed of their progress and long-term progress points. For example on olive oil. “The one we have for the moment is made in Spain because the French sector is not yet sufficiently developed and production costs are currently very high. To make this decision, the company therefore appealed to its community. “Respondents are not ready to put this price tag for everyday use,” says Omie.
Because the shopping app also wants to be accessible to as many people as possible. “We pay close attention to that. When we choose our products, we try to find the best possible compromise in relation to people’s needs. Thus, Omie charges reasonable prices. For example, the 200g pound cake will sell for € 1.80, the 310g extra apricot jam is € 2.76, and cider vinegar from a small producer in Savoy will be sold for € 2.65.