TheATP and the WTA released a movie known as “Tennis Is Life”, reflecting the 2020 season hit by coronaviruses. The collaborative film documents the sport’s journey throughout the year while paying tribute to those who made the return of tennis possible. The film, created by London-based agency MATTA, features clips from tennis players’ social networks documenting their experiences of foreclosure to competition.
The ATP and WTA movie: “Tennis Is Life”
“Tennis Is Lifeis voiced by the big stars of the Two Towers, as they read a powerful passage from Andre Agassi’s acclaimed autobiography, “Openwhich explores the parallels between the ups and downs of life and the sport of tennis, by way of the widespread language of the 2. Closing with the poignant line, “is to be stronger, unitedThe movie highlights the best collaboration seen in tennis this 12 months and symbolizes a imaginative and prescient of unity within the sport, to allow it to comprehend its true potential.
“Tennis Is Life“debuts on the heels of different notable ATP-WTA collaborations this 12 months, together with Tennis United, an award-successful digital sequence launched in April and coinciding with the suspension of each excursions. Marketing groups from each organizations will proceed to embody the imaginative and prescient by coming collectively on joint marketing campaign creations, in addition to aligning the nomenclature of event classes beginning in 2021.
