Getting by means of the worst of COVID-19 has been an actual problem. From isolation to financial instability, few have been secure from the pandemic that has swept the world however rejoice, issues are wanting up. Although we aren’t fully out of the woods but, we see that restrictions are lifted in some areas and that the regroupings are solely a distant reminiscence!
It signifies that tournaments are again ! To assist you get again on observe, we thought we would share with you some concepts on how Lightspeed Golf may also help you throw a memorable occasion that can earn you the revenue you deserve.
Fast cell check-in
Corporate occasions, as with all sorts of occasions, include chaotic waves of attendees arriving on the identical time. If your workers is not in a position to correctly deal with this tide of excited golfers, it may severely affect the event expertise you’ll be able to ship. In addition, your golf store will not be appropriate for checking in for dozens of individuals in line. So how do you keep away from this drawback? Two phrases: cell check-in.
With Lightspeed Golf, you may simply manage recordings exterior, close to the bag drop, utilizing an iPad. As there’s much more house exterior than in your store, so regardless of what number of golfers are lining as much as test in, you’ll have all of the house you want. You may even flip your iPad right into a automated check-in kiosk to offer your gamers the chance to register themselves.
An outside facility additionally means that you can be extra accessible to golfers and to reply any questions or shortly chat concerning the unbelievable course you performed final week. The foremost benefit, nevertheless, is that it is possible for you to to take care of golfers at a a lot quicker charge, which is able to give your purchasers extra time to discover your amenities. With all this free time, golfers are more likely to make a purchase order at your retailer or restaurant, which brings us to the subsequent level: establishing a pop-up retailer.
One of the various advantages of Lightspeed’s cloud know-how is that you would be able to take it wherever you go. So you may simply arrange a pop-up store proper subsequent to your outside check-in station and showcase your entire best-selling merchandise. By putting your retailer’s gear proper in entrance of golfers ready to tee off, you dramatically enhance your possibilities of making a sale. Thanks to Lightspeed Payments, which is absolutely built-in with the Lightspeed platform, you may also make contactless funds with the terminal cell faucet*. Don’t waste treasured time counting cash and reconciling statements – your power is at all times higher spent ensuring you are offering wonderful customer support.
* Contactless terminals are solely out there within the United States.
Google promoting gross sales
Something tells us that you’ll run particular promotions on professional store gadgets throughout your event to entice golfers to buy, and with a tee sheet stuffed out, it could be silly to not. However, here is a thought for you: why restrict your self to the gamers who’re in your institution?
Thanks to the combination of Google Local Inventory Ads (LIA) from Lightspeed, you may effortlessly enhance foot visitors by showcasing your specials on-line to native clients trying to get kitted out. You do not even have to arrange an eCommerce retailer. Google LIA integration means that you can promote all of your provides and merchandise straight out of your level of sale. By creating this extra channel, you’ll not solely enhance your possibilities of promoting, however additionally, you will give extra visibility to your nice event, reaching golfers who will not be aware of your course.
Distribution of cart posters
If you have labored in a store earlier than, perhaps certainly one of your greatest pet peeves is matching golfers with the fitting cart whereas operating a event. This tedious course of may give you a headache and waste treasured minutes that might be higher used to maintain your event going. With Lightspeed Golf, you may simply print cart posters straight out of your tee sheet so golfers know precisely which cart is assigned to them, even when you’ve got your registration arrange exterior. To print cart posters, merely click on on the printer icon, which may be discovered within the higher proper nook of your tee sheet or occasion web page.
Food and drink stands
Having an environment friendly check-in course of and rising the shop’s income is nice, however foods and drinks gross sales are a major a part of the income. Golf tournaments are synonymous with social interplay and the enjoyable of competing with pals. Part of this expertise is having good conversations over lunch or a drink on the bar.
Having meals stalls strategically situated round your golf course is an effective way to make foods and drinks accessible whereas rising your possibilities of making extra gross sales. With Lightspeed Restaurant, you may take your system exterior and have small kiosks or meals stalls able to accommodate golfers. As is the case with Lightspeed Retail, you may also convey your terminal for a quick, contactless fee expertise.
Pre-order foods and drinks
While making foods and drinks out there to golfers throughout a event is an effective way to extend income, it may additionally turn out to be a logistical nightmare. With so many golfers on the course, the sheer quantity of controls can severely gradual the tempo of the sport. So how do you resolve this drawback? You cannot simply learn your golfers minds and have their meals or drink prepared and ready for them, or are you able to?
Unfortunately, this isn’t attainable, however don’t fret, we’ve the subsequent greatest resolution. The pre-order module Lightspeed provides QR codes that assist you keep on schedule with golfers by permitting them to pre-order foods and drinks from wherever on the course. The QR code operate means that you can create a very clear ordering expertise for purchasers. Displaying QR codes on golf carts, indicators, scorecards and extra permits golfers to shortly entry your menu, order, pay and return to the event. Allowing golfers to order from wherever on the course additionally helps unfold demand and offers your workers extra time to deal with orders.
Leverage event administration know-how
Managing tournaments just isn’t straightforward. There are so many transferring components that even essentially the most skilled supervisor may be overwhelmed. As the trade turns into extra accustomed to utilizing know-how to reinforce its expertise, golfers, particularly younger individuals, now have excessive expectations. If you wish to stand out from the competitors, appeal to the subsequent era of golfers and ship a top quality expertise, it’s essential to depend on highly effective event administration know-how.
One of the integrations out there to Lightspeed Golf clients is Golf Genius. This firm is the chief in event administration know-how and helps operators save time, generate extra income and run nice occasions. Golf Genius means that you can ship a vastly enhanced event expertise with dwell scores, TV standings and personalised web sites displaying pairings, and rather more. By accessing all these options, golfers usually are not able to overlook the shock impact they’ll have felt.
Allow golfers to heat up on the taking pictures vary
Many golfers take tournaments severely. After spending numerous hours on the course, they wish to showcase their expertise and let their pals know who the king or queen of golf is. To be sure that they’re effectively warmed up and able to play, many members will wish to get to the driving vary earlier than they begin enjoying.
Of course, managing your apply throughout a event could be a bit difficult, however with the combination of Lightspeed Retail’s e-Range, that is not essential. When golfers present up on the fast check-in station close to the bag depot, you may simply course of purchases made on the golf course on the identical time. Distributor pin codes are robotically generated and printed on the participant’s receipt as soon as the transaction is full.
Tournaments, whereas very demanding on you, the supervisor of the golf membership, are an effective way to draw golfers to your course and generate vital revenue. This 12 months, greater than ever, gamers want tournaments and social interactions to make up for the troublesome 12 months they’ve had. Make positive you’ve gotten all of the instruments you want this season to maximize your revenue and create a memorable expertise for all golfers.