The Leader Price model is launching a brand new service on Wednesday to order and pay for groceries via WhatsApp messaging.
Leader Price now gives grocery ordering via WhatsApp for its Le Club Leader Price service, launched 9 months in the past. A observe nonetheless underdeveloped in Europe, coming from South America and the United States.
On the Le Club Leader Price web site, the buyer solely finds “back of the cupboard” merchandise like in a grocery retailer: crisps, preserves, tea, family merchandise… Contrary to what the identify would possibly counsel, everybody can entry it, however its particularity is to supply “recurrence of purchase”. The buyer can resolve to have sure merchandise delivered, comparable to sugar or washing-up liquid, each two, 4 or six weeks, which will probably be delivered by La Poste.
In addition to the positioning and the devoted utility, Leader Price now gives a brand new mode of interplay with its clients via WhatsApp, the messaging utility of the Meta group (previously Facebook). To entry it, merely scan a QR code to be discovered on the model's social networks, owned by Casino, or on its web site.
It is then attainable to order among the many 1500 references of dry merchandise provided. No recent or frozen meals with this service, the aim is all the time to do your purchasing “from the bottom of the cupboard”.
Once the order is full, the consumer receives a second hyperlink to pay for his purchases by coming into his financial institution particulars, or the Apple Pay, Google Pay, and Paypal providers.
A technological and progressive resolution, examined internally for a while. Delivery prices are fairly excessive, 5 euros if the entire quantity doesn't attain 50 euros. Leader Price guarantees supply in three days, at residence or at a relay level.
The Casino group refuses to disclose what number of orders have been positioned on Le Club Leader Price since its launch 9 months in the past, but it surely ensures that the service has discovered its viewers. The group offered 545 shops in 2020 to Aldi, and now needs to focus its improvement primarily on digital. If it meets its viewers, ordering groceries via WhatsApp could possibly be rolled out to different manufacturers within the group, which notably operates the Monoprix, Franprix and Naturalia manufacturers.