LaLiga created a emblem and visible identity for ElClasico, the match that sees FC Barcelona and Real Madrid meet annually, with the purpose of providing a extremely recognizable visible identity to one of the crucial iconic sporting occasions. and widespread on the earth.
The aim of this undertaking is to replicate the DNA of those legendary encounters: rivalry, power, ardour, know-how, innovation, dynamism, leisure and globality.
Always on the forefront of innovation and leisure, this new picture shall be an extra asset for LaLiga to be able to spotlight the brand worth of its competitors and its golf equipment. She shall be current in any respect worldwide occasions and activations deliberate across the match, as a part of LaLiga’s worldwide technique.
This initiative proves that LaLiga is trying to the longer term, working carefully with golf equipment to advertise the competitors and its iconic fixtures, together with ElClasico but additionally El Gran Derbi, El Derbi de Madrid and El Derbi Vasco amongst others.
Watched world wide, ElClasico is the large LaLiga poster par excellence that places life on maintain: it is essentially the most watched sport on the earth. A gathering that everybody watches, that brings collectively, whether or not we like soccer or not, and a cultural contact that transcends borders.
LaLiga is getting ready a launch with nice fanfare of this new visible identity to coincide with the following ElClasico, scheduled for October. It shall be carried out by means of all the same old media and activations for LaLiga, whether or not nationally or internationally, by means of promotions, media and digital campaigns, worldwide media activations, press conferences and worldwide occasions.
Last week, LaLiga received the International Creativity Award on the Sports Industry Awards for its marketing campaign for ElClasico, highlighting its numerous and extremely adaptable occasions world wide throughout the pandemic. This award additionally displays LaLiga’s work to advertise ElClasico in recent times.
The design of the identity ofElClasico
It is a revolutionary, younger, thrilling and football-oriented visible picture that may join with a worldwide viewers and significantly geared toward a younger viewers. Its type remembers widespread digital environments for youthful audiences and their ardour for eSports, TV reveals and concrete tradition. A visible identity that doesn’t solely consider the current but additionally of the way forward for a serious sporting occasion that freezes the world for 90 minutes.
The new ElClasico emblem takes its inspiration from the shared emotion that exists between footballers and supporters world wide. It’s an inclusive brand that does not create distance between stars and followers however relatively brings them collectively and helps followers really feel like they’re a part of the sport.
An unique typography was created for this new identity, with an brisk type, sharp angles and verticality to specific motion, dynamism and its digital essence.
The image that separates Real Madrid and FC Barcelona will substitute the standard “vs” and would be the icon that finest represents ElClasico. It represents rivalry, power, confrontation, evoking the aggressive spirit of those groups.