By Helene Perraudeau
Published on 18 May 22 at 17:33
169 refrigerated lockers. Inside, vegetables and fruit, bread, pastries, pastries, prepared meals, aperitif trays, dairy merchandise, eggs but in addition bouquets of flowers and goodies.
Seven native companion merchants and producers
Welcome to Village Fraîcheur, the modern merchandising machine created by Alexis Auger, 43 years outdated. You will discover it in the car parking zone of the Sainte-Croix bakery, one of the seven companion retailers to hire lockers.
Open final Tuesday, May 10, it affords merchandise from quick circuits, generally natural or offered by native retailers. You can decide them up any time of day (or evening!), 7 days every week. Lockers are stocked each day.
Last week, clients purchased bunches of radishes at midnight. Others picked up chocolate mochas at 1 a.m.
And shopper developments already appear to seem: “Bread and pastries are popular around 4 a.m. and every day, purchases of prepared meals take place around 7 a.m. »
“What is innovative in Village Fraîcheur is the fact of offering lockers for hire,” explains Alexis Auger, who beforehand labored in workplace provides. It does not exist wherever else. »
Vendors and producers of Village Fraîcheur
Leonidas Saint-Lô (goodies) – The Queen's Choice (caterer, restaurant, grocery retailer) – Sainte-Croix bakery – The Farm of a Thousand Flavors (greens) – Le Péché Mignon restaurant – Au Camélia (florist) and the Ferme de l ‘Orangerie (natural dairy merchandise).
An modern idea, a single distributor
Just like its distributor, which is exclusive, since tailored. It too was made regionally, by the Saint-Loise firm MetalTech Legiret, specializing in metalwork and industrial sheet steel work.
“They often make pizza dispensers however for Village Fraîcheur, they'd to innovate. The machine is simply unbelievable, with totally different refrigeration of the racks, relying on the merchandise. »
Did the vegetable baskets of the Farm of a Thousand Flavors, positioned 4 km from Saint-Lô, catch your eye? Do the foie gras tournedos simmered by the Péché Mignon chef – on sale as a result of ready the day earlier than – make you salivate?
For recuperate the merchandise, it is at the terminal positioned subsequent to the lockers that it occurs, with a Bank card. You also can personalize your purchases straight from producers and retailers (their contact particulars are displayed) and decide up your shopping in click on and accumulate.
By going to the Fresh Village Facebook page, you possibly can sustain to date with what's on supply in the lockers each day, in addition to the numerous promotions.
Two different distributors in the pipeline
Simple and actually sensible. Also in tune with the occasions. “I had no trouble finding partner merchants,” says Alexis Auger, who's already planning the opening of two different Village Fraîcheur. “The second distributor will be located within a radius of 15-20 km around Saint-Lô”, confides the entrepreneur. He hopes to give you the option to open it in September-October. “For the third, it should not be earlier than the begin of subsequent yr. »
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