July 07, 2021
Driven by the covid disaster which has closed sports activities halls, the apply of golf is on the rise. To the purpose of attracting a provider that we didn’t anticipate on this area: Lidl.
The German model, which is shifting upmarket, and golf have been undoubtedly made to fulfill. No doubt Lidl was interested in the unprecedented craze that arouses this sport whose choose picture, even snobbish for some, is fading increasingly more.
Hockey has develop into “hype” with the performances of the Red Lions. The closure of sports activities halls imposed by the well being disaster has pushed many Belgians to show to the golf greens. A sport much less and fewer confidential: it brings collectively at the moment, in Wallonia and Brussels alone, a minimum of 27,500 practitioners, or 7% greater than in 2019. And to imagine the Association francophone belge de golf, it is just a begin.
“Golf is excellent for physical and mental health. (…) And our sport is becoming more and more accessible. In 2020, the French-speaking Belgian Golf Association launched the Green Summer packs: for only 99 euros, you benefit for 15 days of group lessons, individual lessons, unlimited access to facilities, loan of equipment … “, says Emilie Geury, secretary common of AFGolf.
No longer an “elitist sport”
The rising attraction of this booming sport didn’t escape Lidl, who determined to take its “smart discount” technique a step additional by providing a vary of golf clothes and niknaks on its webshop (polo shirts, sneakers, gloves, trolleys, balls and even a laser rangefinder).
If the yellow and blue distributor turns inexperienced, it’s as a result of golf “is no longer an elitist sport”, he says. We should subsequently imagine that the curves of Lidl’s transfer upmarket and the democratization of golf have been doomed to fulfill.
“We want to provide affordable and quality alternatives to golf clothing and accessories.”
“We want to offer affordable and quality alternatives to golf clothing and accessories at Lidl,” mentioned channel spokesperson Julien Wathieu. Who remembers that Lidl has already offered golf golf equipment Crivit model. These are gone like sizzling truffles. “It shows that there is a real demand for affordable golf gear,” he says.
From there to what the celebrities of the little white ball begin browsing the positioning or surveying the cabinets of the model’s supermarkets, there’s undoubtedly nonetheless a margin …