Du milk, eggs, bathroom paper. In the middle of Moscow, workers fill purchasing luggage at full pace. Same scene in New York. With the pandemic, courier delivery of provides in quarter-hour is successful.
This on-line service, launched in Moscow in 2019 below the title “Lavka” (“Counter”), by Russian web big Yandex, has grown exponentially there through the spring 2020 lockdown, continues to develop since then and has been emulated elsewhere on the planet.
“Before the pandemic, we were (…) a funny gadget. After the pandemic, everything changed, especially at the beginning, when people were distraught”, says Maxime Avtoukhov, 30, monetary and business director of Lavka.
The delivery websites of the principle supermarkets had then tripped, overloaded. Part of the shoppers are redirected in the direction of the ultra-fast delivery by bicycle couriers of purchases in smaller portions, ready in “dark stores” closed to the general public, thus avoiding ready days for the delivery of bigger shares. . Since then, many Muscovites have saved these new habits.
“When you come home from work and wonder what to eat, you can either have a prepared dish delivered, or order products and cook yourself,” mentioned enthusiastic Yuri Nekrassov, a 32-year-old lawyer.
Her household now solely bodily visits the grocery store as soon as per week, and even each different week, Lavka delivering drinks, canned meals and contemporary produce.
Mary Levocz, 34, an English trainer in Moscow, makes use of it for further purchasing and cans of water, that from the faucet isn’t drinkable, which she struggles to climb to the fourth with out an elevator.
“I started using it at the start of winter, it was snowing and I didn’t always want to go out in the cold.” Since then, she has ordered a number of instances per week.
Typical prospects are relatively younger, linked, well-off and wish to make focused purchases. If the costs are on common increased than in mass market supermarkets, some primary merchandise are shut to low cost.
“Why not in New York?”
In the fourth quarter of 2020, the service grossed greater than 4 billion rubles (44 million euros), or 18% of all of Yandex’s taxi and meal delivery enterprise. Today, a number of main Russian cities are served, in addition to Tel Aviv. The launch in Paris is scheduled for the second quarter of the yr, earlier than London.
In a warehouse in Moscow, Koutmane Kanatbek Ououlou arrives with a yellow and black backpack and is straight away answerable for delivering two orders aspect by aspect.
“You can earn between three and five thousand rubles a day (33-55 euros at the current rate)” with a self-employed standing, says the 18-year-old Kyrgyz.
On the opposite aspect of the planet, within the Park Slope district of Brooklyn, New York, identical scene within the premises of the start-up Fridge No More (“No more fridge”).
A delivery man with a blue and white backpack leaves to ship a buyer two streets away, earlier than returning in a couple of minutes. Here, the founders wished all the employees of the start-up to be workers.
For the 2 founders, additionally Russian, the journey started in 2019, when Anton Gladkoborodov, 40, was in New York and Pavel Danilov, 38, in Moscow.
“We knew that the service was appreciated in Moscow – why not in New York?”, Emphasizes Mr. Danilov.
They too, the pandemic gave them wings. The start-up raised greater than $ 15 million this spring and plans to open dozens of websites within the subsequent twelve months in New York.
According to analytics agency PitchBook, greater than $ 14 billion has been invested in delivering groceries world wide since early 2020, most of it in 2021.
With the Covid-19, “the demand has exploded for the delivery of groceries”, notes Olivier Salomon, of the consulting agency AlixPartners.
“But it’s not but clear what is going to stay of the improvements which have emerged over the previous 18 months. What will take priority, the pace of delivery or the breadth of the provide? It is tough to do each, ”he says.
04/19/2021 00:02:52 – Moscow (AFP) – © 2021 AFP