100% recycling and 100% stylish.
Divert promotional objects into fascinating objects… It’s a trend that tends to unfold fairly a bit for the time being. Nothing new underneath the solar: for instance, it has been a few years since we recovered soda capsules to make trivets. Recently, a grocery store chain has additionally succeeded in making socks and sneakers with its brand on them important, the articles in query being bought at excessive costs on the Internet.
In Tours, it’s a mission quite centered round recycling that pursuits us at this time, even when it clearly entails part of advertising …
With nearly 60 years of existence, Lechat is among the Touraine corporations well-known on this planet of printing and advertising communication. It has 12 workers (14 earlier than the well being disaster). Before the coronavirus, she printed round 2,000m² of tarpaulins per 12 months for sporting occasions, shops… In quick, numerous clients. Objects displayed within the open air for a number of days or a number of weeks… then out of date so it turns into waste.
What if we stored them to rework them into infinitely reusable objects? After all it’s sturdy plastic canvas, it washes properly. It’s attempting …
This is what the boss of the printing firm Philippe Lefeuvre mentioned to himself, who has solid a partnership with the Active affiliation, specializing within the assortment and recycling of textiles (200 tonnes per 12 months from collections carried out within the city space). ). An exercise that makes folks in reintegration work: “We were looking for a local solution to recycle our tarpaulins. Active, who is one of our clients, told us that she was able to transform these products ” signifies the entrepreneur.
Initially Lechat gave round ten tarpaulins which shall be lower and folded as much as type bags. 1m² is sufficient to have a model new object quickly bought at a value between 10 and 15 € within the Active retailer situated Rue Edouard Vaillant in Tours (Beaujardin district). Eventually, it’s going to even be potential to search out pouches or purses made with the identical materials. Only tarpaulins in excellent situation, not torn, will be recovered and reused. Each time a buyer brings him one, the printer will provide him a reduction on a subsequent order.
Note that the primary tarpaulin bags shall be offered on Saturday April 10 throughout an Active trend present scheduled at Point Haut in Saint-Pierre-des-Corps.