The Société des programs hippiques de Lignières-en-Berry is holding the line, at the daybreak of a brand new season of eight meetings which will begin at a gallop, on March 14, at the Lignières – La Celle-Condé racecourse, with in explicit the Grand cross endowed with 45,000 euros, the similar quantity as earlier than the well being disaster.
The Société des programs avoids monetary off-piste, after a year of well being disaster that disadvantaged it of its traditional sources
“In 2020, the allowance had been reduced, for everyone, because of the Covid-19, recalls Emmanuel Lagarde, the president. This year we also have five regional quarters among the important events. And two meetings with departures from the autostart, on June 13 and July 18; it’s a good development for the racetrack. “
On May 23, for the first time in the 141 years of existence of the races at Lignières, the horses had been launched behind such a automotive with folding wings. But no one aside from these whose presence was important had been capable of take pleasure in the spectacle, the assembly having been held, like most of the others, behind closed doorways.
A “course” for extra attractiveness
Emmanuel Lagarde subsequently needs to be capable of welcome the common public once more, to present them a singular expertise of horse racing. “We cannot reasonably envisage the return of the public at the start of the season, given the current situation of the epidemic, but we can hope to be a little quieter around mid-June, even if it means having a gauge, a monitoring entrances and exits, directions of movement, bets the president. This year, I would like to set up a “customer journey”, in order to make the racecourse an attractive place and allow neophytes to spend a pleasant day there. “
The concept would be to clarify, with a system of panels and QR codes, what occurs on the web site throughout the thirty minutes between every race, the locations to go, and so forth. “For its part, the Department, owner, is redoing the terrace of the panoramic restaurant this winter and renewing the television network. This will allow better broadcasting of the races but could also be a good showcase of the Cher with, for example, the broadcasting of promotional videos ”.
“See if a GIE is suitable”
Encouraged to work with the Société de Vichy Auvergne (Allier), in order to discover a lasting answer to its monetary difficulties and preserve a horse racing exercise in the Cher, the Société Ligniéroise, which had ended its 2020 season with an distinctive subsidy of the National Federation, signifies that “discussions are continuing. We are trying to establish statutes for an Economic Interest Group (GIE), see if that is appropriate, ”says Emmanuel Lagarde.
The first concrete indicators of a brand new group will be seen this year. In addition to working twice with the autostart normally primarily based in Vichy, the PMH assembly (bets registered on the racetrack) on July 18 in Lignières will be organized in connection with the gallop competition scheduled for the following days at the Vichyssois racecourse.