In a really busy weekend for the UFC on the sidelines of the flagship struggle between Francis Ngannou and Ciryl Gane, one other information is making noise on the networks: the former wrestler and film megastar Dwayne “The Rock” Johnson arrives in Dana White’s federation… with a really particular challenge!
Of course, the huge occasion of the weekend is and can stay the big struggle between Francis Ngannou and Ciryl Gane, round 5 a.m. on the evening of Saturday to Sunday. The two males will cross swords to unify the heavyweight title in the predominant occasion of UFC 270, and the first shots have already been heard during the pre-match press conference.
Dwayne “The Rock” Johnson Steps into the UFC World
All this could not make us overlook the different main information in the world of MMA: the arrival of Dwayne Johnson, often known as “The Rock”, on the aspect of the UFC! Big fan of disciplinethe actor and former wrestler has signed a deal between his model “Project Rock”, based in 2017, and the well-known preventing federation, as relayed by the media Boardroom this Friday:
—Boardroom (@boardroom) January 21, 2022
BREAKING: The UFC pronounces that Project Rock, the efficiency model created by The Rock, has develop into an official footwear sponsor.
This multi-year partnership begins this weekend, with Project Rock footwear donated to all athletes and corners at UFC 270.
A serious blow for the WWE Hall of Famer, who didn’t cover his pleasure at the announcement of the challenge:
UFC athletes are amongst the most gifted, sturdy, centered, skilled and disciplined on the planet. Every time a fighter walks in the direction of the cage, it is with ardour and a want to determine their dominance and their legacy. I’m proud, grateful and blissful that my “Project Rock” is the new world footwear accomplice of the UFC.
Same story from the aspect of Tracey Bleczinski, Vice President Global Consumer Products of the UFC:
We’re very excited to accomplice with Dwayne Johnson and his “Project Rock” model to include his progressive footwear into iconic struggle kits. The elementary mission of “Project Rock” is to assist people of their quest for greatness by equipping them in the proper method, and it suits completely with the willpower, perseverance and dedication of UFC fighters, who additionally pursue greatness. – in the octagon and outdoors.
As typically with him, Dwayne Johnson indicators a exceptional arrival in the center of the UFC, and there’s no doubt that the craziest rumors will observe. For the second, on the different hand, it’s clearly solely about pure enterprise!