The implementation of the curfew at 18 ha compelled shops, together with supermarkets, to shut their doorways a lot sooner than traditional. And to surrender a time slot extremely popular with prospects. Here is the recommendation of hypermarket managers in the Obernai and Molsheim region for purchasing at the much less busy instances. Advice that applies to most different supermarkets.
The niches the place there are fewer folks in the retailer
There are two notably good instances of the day to buy groceries in peace.
First : in the morning when opening and not less than till 9 h, it is extremely calm all over the place. Depending on the model and the day, the calm lasts till mid-morning. “It’s complex to be precise because there is not necessarily a recurrence from one week to the next,” notes Laurent Leclercq, boss of Leclerc Obernai. The noises of reconfinement of the final days might have performed, for instance, final week.
To adapt, Cora Dorlisheim and Super U Gertwiller have introduced their opening hours ahead from 8:30 a.m. to 8 a.m. At Leclerc Obernai, which was already opening at 8 am, the opening of the drive was introduced ahead from 8 am to 7 am, “and there are people”.
Contrasts on the midday hour
Second quiet window: midday or early afternoon, in accordance to the model. Cora Dorlisheim and Super U Gertwiller advise the 12:30 p.m. to 2 p.m. slot. Then the aisles refill. “Before, the midday trough continued until 5 pm. This is no longer the case with the closing at 6 pm, which spread the flow throughout the afternoon, ”observes Mathias Michenaud.
The boss of Leclerc Obernai advises for his half to avoid coming between 11:30 a.m. and 1 p.m. and quite evokes the calm at the starting of the afternoon.
The slots to avoid
Saturday is clearly the day to avoid purchasing… when it is potential. “It’s just from 1 p.m. to 2 p.m. when it’s a little quieter,” says the director of Cora Dorlisheim. Or at the opening.
During the week, “it heats up from 5 pm to 6 pm”, guide Olivier Valentin, the boss of the Super U of Gertwiller. At Cora, the supervisor mentions a big inflow of shoppers from 4 p.m. Ditto at Leclerc Obernai, who specifies that it’s “really necessary to avoid coming at 5:30 pm if you can”.
At Leclerc, a distinct segment additionally seems to be averted on weekdays between 11:30 a.m. and 1 p.m. “We are next to a very strong employment area [NDLR : Hager, Kronenbourg, Triumph et Stoeffler sont dans la même rue], I think that employees take advantage of the midday hour to do their shopping. “
Maximum tonnage has by no means been reached
For the second, nonetheless, the shops have been ready to avoid establishing queues at the entrance, their retailer not having reached the most capability. “We feared these overcrowding with the curfew at 6 pm, but we always remained well below the maximum level,” mentioned the boss of Leclerc d’Obernai.
Consumption habits which have modified
The implementation of the 18 ha curfew lowered the opening hours of hypermarkets, however had no main affect on gross sales.
On the different hand, it inscribes new behaviors over time. In explicit the truth of going to the retailer much less usually, however of shopping for extra. “It was extremely strong at the time of the first confinement, with a visit frequency down by 30% and an average basket up by 20%”, remembers the director of Cora Dorlisheim.
Food is doing effectively, the textile division is struggling
The scale of the phenomenon has decreased a bit, however stays seen each at Cora and Super U Gertwiller. Customers need to cut back the danger of getting contaminated. And they’ve to purchase extra meals as a result of the eating places are closed. Stores see it with meals cabinets which can be doing effectively. Unlike clothes departments, down.
