In a press release from their web site, Crypto.com introduced that the platform becomes the first official global partner of the UFC. The crypto alternate can be named the “first ever official global battle kit partner” with out being an gear maker firm.
Crypto.com continues its growth
Crypto.com has entered into an settlement of partnership with the Ultimate Fighting Championship (UFC), the world’s main combined martial arts group. This by changing into its official worldwide fight equipment partner.
Crypto.com CEO Kris Marszalek at The Block mentioned, “The function of the deal is to carry crypto to the mainstream, it’s value $ 175 million over ten years whereas enhancing our model profile by supporting the finest athletes, groups and leagues in the world. “
The information signifies that Crypto.com will now have its brand positioned on UFC clothes worn by athletes throughout competitions, in addition to clothes worn by their teammates, coaches and different attendants. Kris Marszalek identified to The Block.Crypto.com mentioned it was a “long-term partnership” with the UFC, however declined to touch upon the particular time period.
Typically, these offers final 5-10 years (UFC’s final partnership was with Reebok for 7 years). Crypto.com branded property to debut this Saturday July 10 in Las Vegas throughout UFC 264, the trilogy struggle of Dustin Poirier and Conor McGregor.
Crypto to the common public
Crypto.com may have vital visibility forward the global UFC fan base of over 625 million individuals and over 150 million social media followers, together with 900 million TV households in 175 international locations with entry to UFC broadcasts. Crypto.com can even obtain the designation of the UFC’s very first official cryptocurrency platform partner, creating a brand new sponsorship class for the UFC. In any case, this isn’t the first sponsorship of this kind from Crypto.com.
Crypto.com appears to be increasing its partnerships particularly in the world of sports activities. Indeed, the firm not too long ago entered into an settlement with Formula 1 (F1) to an quantity of $ 100 million, changing into its first official cryptocurrency sponsor and NFT partner. In addition, the inventory alternate has not too long ago develop into Formula 1’s strategic partner with Aston Martin Cognizant, amongst different firms. Earlier this 12 months, the FTX crypto alternate partnered with the Miami Heat basketball staff to rename the Heat’s stadium to “FTX Arena” for a price of $ 135 million.