Car pioneer, Avoriaz station is also innovating in these pandemic times by calling on Bureau Veritas France to develop and certify its hygiene and prevention protocols against Covid 19. “Recent studies show that 92% of customers put health security as the first criterion of choice, it seemed relevant to demonstrate our commitment in this direction ”explains Michaël Ruysschaert, director of the tourist office of Avoriaz. Without wanting to make it a marketing and tourism argument, he wants “employees and customers to feel reassured at the start of the vacation. “
Even if summer only represents 15% of activity (27,000 overnight stays and 20 million euros in turnover) compared to winter (1.2 million overnight stays and 128 million euros in turnover) according to the manager, he had to give a strong signal and show that at an altitude of 1,800 meters, “the station is alive and well, that it is getting ahead and differentiating itself in anticipation of next winter . “
Cradle of Pierre and Holidays which owns 75% of accommodation there and of the Skiset company, Avoriaz is not skimping on resources and wants to take school by drawing all the French resorts in its wake.
“Our conviction is that the demand for implementing measures guaranteeing high standards in terms of hygiene and health security returns to the fore and for a long time. »Assures Jacques Pommeraud, Director General France and Africa of Bureau Veritas. He assures that 'this approach interests other stations'. Veritas experts will work in Avoriaz to define and adapt the protocols issued by the health authorities and the WHO.
To implement them, the station will hire thirty seasonal workers to add to the team of 70 people dedicated to cleaning. The golf course, the 1,300 changing rooms in the aquatic center, the tennis courts and all places that receive the public will be disinfected between each client. A Veritas label will guarantee the procedures and mystery customers will inspect the equipment continuously.
— to www.lesechos.fr