Journalist on the journal 60 Million consumers, Patricia Chairopoulos investigated darkish stores. You could also be aware of shadow kitchens, eating places that serve meals however that you do not even discover on the street. Everything is delivered thanks to the assorted cell functions. Dark stores are the identical factor.
franceinfo: So we are able to store in a grocery store without going there?
Patricia Chairopoulos: Yes precisely. In truth, it is what we name ghost supermarkets, ie we do not see them. The home windows are pacified, so we all know. Warehouses are within the metropolis facilities. They are closed to the general public and solely devoted to supply.
These firms every have their very own warehouses with a hyper-optimized group. Or generally even, they be part of forces with massive grocery store chains that exist?
In truth, the provides are both with their very own buying teams, or certainly they're backed by main manufacturers, corresponding to Carrefour for instance. But in any case, the precept being that within the warehouse, there are some 2000 or 3000 references, as quickly as an order arrives on their web site, presto, the particular person will put all of the groceries in a shopping cart after which the supply man waits and he leaves to ship inside fifteen minutes.
These companies have been accessible in France for a way lengthy?
It's very latest. In truth, most have established themselves in 2021. In a number of gamers have arrived. Mainly firms, international start-ups, both Germans like Gorillaz, or English like Goku too, or Getty which is a Turkish firm. There is Cajoo, which is a French firm however which has simply been acquired by Flick. So you see, it is a bit of a humorous market. And mainly, and we solely discover them for the second within the huge cities of Paris after all. Lille, Marseille, Lyon, relying on the manufacturers, sure.
Does it appeal to increasingly shoppers?
Yes, it appears. In any case, it's apparent that there is a market, particularly for the reason that confinements. We lastly received into the behavior of staying at house, of going to supermarkets much less. And then the supply arrived exactly at the moment, we additionally keep away from queuing. So it is true that it primarily appeals to the youthful generations, but in addition households. The father or the mom who realizes at 11 o'clock within the night that they've extra nappies for the little ones. Well there you go, in fifteen minutes, they'll obtain them.
Are there different value benefits, for instance?
In truth, the primary benefit, certainly, is velocity. That is to say that we place our order which arrives instantly, at most in half-hour, we're delivered. On the opposite hand, by way of value, it's essentially a little bit dearer than in supermarkets, since now we have taken a number of normal merchandise and it's 20 to 0.30 euros dearer, not to point out the price of supply. . So it is positively a bit dearer. But the service rendered is that you do not transfer from your couch.
But do we discover the dangerous sides of uberization, a type of unfair competitors with small companies?
So yeah, that is largely it. It's truly small companies. We know that in metropolis facilities, persons are not at all times very effectively. Obviously, they take a dim view of the institution of those small mini-markets which, ultimately, usually are not actually supermarkets, however which snatch prospects from them. The downside with these darkish stores is that they're in metropolis facilities, largely in condo buildings. Which signifies that there is a large latitude of schedules, roughly from 7 a.m. to 12 a.m., which signifies that there are supply folks all day. And native residents complain specifically about noise air pollution.
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