What if… What if, with the strategy of Christmas, the French spend even half of their vacation finances in native retailers? So, the latter may see the trifle of 9 billion euros in turnover pouring in! This is the conclusion of a current research by the U2P (Union of native companies), which represents a minimum of three million traders, craftsmen and liberal professions.
The authors of this research have the French at their phrase: in line with a YouGov survey, 7 out of ten respondents intend to spend a big a part of their finances close to their dwelling, of their metropolis facilities. Knowing that the common Christmas finances is 603 euros (in line with a Cofidis research from November 2020), if half, already, had been spent domestically by the 29 million French households, then we’d attain this determine of 9 billion.
VIDEO. Paris: large crowd on Boulevard Haussmann for Christmas purchasing
Admittedly, this extrapolation is – for the second – theoretical, however it exhibits the significance of the stakes of this era earlier than the holidays: “We often think of food professions such as butchers, fishmongers, chocolate makers, etc. There are also hairdressers, toy stores and even decoration stores… All of them have a great need for cash at the end of 2020 ”, recollects Laurent Munerot, president of the U2P, who critiques the state of affairs of the most of those independents. “In 2020, they obtained deferral of charges and loans guaranteed by the State to hold, but all will find themselves facing the wall of debt in 2021. This is why it is strategic for them to fill up with liquidity in this end of the year ”, he pleads.
From Christmas dinner to the tree, by way of presents, decorations, even the outfit and the festive coiffure, the alternatives to assist these corporations are quite a few. Especially since customers have faith in the capacity of craftsmen and traders to implement barrier gestures: solely 7% of French folks really feel they’re placing their well being in danger by going to native retailers, i.e. 40 factors lower than in supermarkets. Will customers preserve their guarantees to “run” the native economic system? Answer in January.