Although the European Omnibus directive could also be globally revered, the patron still doesn’t have the reassurance of getting good offers throughout promotional intervals. Some examples noticed on provides stamped Black Friday.
Black Friday 2022 will endlessly stay as the primary positioned underneath the signal of European Omnibus Directive. From now on, with every worth discount, the service provider is required to take as the unique worth the bottom worth that he himself utilized in the course of the earlier 30 days. This measure was purported to restrict the variety of false promotions noticed throughout Previous Black Fridays. Except that in apply, the state of affairs is way from being fully cleaned up.
Admittedly, based on the primary statements of the Observatory of consumption of the UFC-Que Choisir, the retailers appear to typically respect the brand new laws. Even if they don’t all point out it clearly, most take as a reference the bottom worth that they themselves utilized within the month previous the worth drop. However, this doesn’t enable the patron to make certain that he’s getting deal. The proof in 4 examples (1).
If Darty surprisingly signifies to take as reference worth the one utilized “during the 15 days preceding the operation”, he did promote this speaker for €369.99 for a full month, as required by regulation. The 32% discount displayed is subsequently very actual. Except that earlier than this era, Darty had already bought this speaker at 238 €, which is lower than the promotional worth, and that in the meanwhile, you’ll find this similar speaker at different retailers on the similar worth of 249.99. €, with out particular discount.
Officially, the Pulsat website additionally respects the regulation. Indeed, even when it doesn’t specify it clearly, the reference worth is certainly the bottom worth at which the service provider bought this dryer within the month previous the promotion. Except that once more, this authentic worth doesn’t correspond to the worth of the product. As proof, this dryer was bought for lower than €500 on a number of websites final summer time.
At Boulanger too, the brand new regulation is revered. The service provider has certainly bought this product for €299.99 within the earlier month, extra exactly since he started to promote it on October 27. However, at €199.99, the shopper isn’t getting deal as a result of this similar speaker has already been bought for €150 at Cdiscount, €129 at Fnac and even €119, 1 yr in the past, at this similar Baker. . Just a few days in the past, it was additionally out there on Amazon on the similar worth as Boulanger (€199), with no specific discount.
Here is among the few provides that doesn’t appear to respect the brand new regulation! It could also be stamped Black Friday, the discount is clearly calculated from a “price recommended by the cooperative”, which is prohibited. However, in apply, this doesn’t change a lot as a result of within the earlier month, E. Leclerc bought this helmet for round 129 €. But 1 yr in the past, this similar helmet was supplied at 80 € at Amazon and at Fnac. In quick, at 59.90 €, it’s definitely a discount, however not so good as the service provider suggests.
These examples present how troublesome it has turn into to get an concept of the traditional worth of an merchandise. They additionally make it attainable to understand that even with this new laws, a giant discount isn’t essentially synonymous with deal. It is subsequently higher to proceed to be cautious of promotions and to all the time take the time to check earlier than shopping for.
Comparison costs are messing up
As if that weren’t sufficient, the retailers invented a brand new idea: the “comparison price”. This is a “manufacturer’s recommended price”of a “median price” or a “average observed price” which, based on them, could be offered as a sign, for the only function of serving to the patron to make his alternative. Insofar as it isn’t used to calculate the quantity of a discount, it isn’t topic to the brand new laws. The downside is that retailers typically current these “comparison prices” precisely as “reference prices”, crossed out and typically accompanied by a share low cost. If this apply is authorized underneath the regulation and approved by the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF), it’s above all a great way for retailers to proceed to govern as they see match. their costs crossed out.
(1) Promotions recorded on November 21, 2022