Now a key participant within the path sector, ASICS partners with the SaintéLyon, emblematic occasion of the self-discipline. This partnership for the subsequent 3 editions with the oldest of path operating occasions (67e version, subsequent November 27) confirms ASICS ‘ambition to grow to be #1 on this planet of this booming self-discipline and in excellent concord with its values.
For all path lovers, that is an unmissable occasion on the finish of the 12 months. In the midnight, a protracted luminous snake shaped by the headlamps of the members of the SaintéLyon rushes into the mountains of Lyonnais. In situations typically made tough by the climate, 1000’s of them wish to hyperlink Saint-Etienne to Lyon, solo or in relay, via 8 race codecs (13km, 23km, 45km, 78 km and 154km).
(*3*)Already a accomplice of many races world wide together with the Schneider Electric Marathon de Paris, ASICS is dedicated to the subsequent three editions alongside the SaintéLyon which thus turns into theASICS SaintéLyon. “This partnership was apparent, explains Arnaud Leroux, ASICS France Marketing Director. In our coverage of growing the path exercise, we lacked the presence in an emblematic occasion of the self-discipline. This is now the case with ASICS SaintéLyon, a serious fashionable occasion with 17,000 members in all of the races provided. Even if the distinction in peak will not be insignificant, the race stays comparatively accessible and could be a good initiation earlier than tackling longer distances. “
Baptiste Guillot, Commercial Director of Extra Sports, organizer of the event, confides his satisfaction. “We are very proud of this partnership, he confides. In the current context, the association of a brand like ASICS with the SaintéLyon is a precious pledge of mutual trust.. ASICS is a benchmark brand and this partnership is a real opportunity to secure our organization and continue to grow. It should allow us to initiate activations that will strengthen the participant experience as well as the notoriety of the event in France and abroad. “
True to its need to be as shut as doable to the runners, ASICS will assist members of their preparation for ASICS SaintéLyon. “Our partnership will not be restricted to naming, explains Arnaud Leroux.
As we do all year long via completely different operations, we additionally wish to be concerned within the preparation of the riders. The ASICS SaintéLyon doesn’t begin on the day of the race however on the day we take the bib. ASICS should be together with the members from the beginning of the journey. “
Winner of the 2nd World Trail Running Challenge in 2009, Thomas Lorblanchet will bring all his experience. “Such a check requires very particular bodily and psychological preparation, he explains. The alternative of kit can also be decisive. We will work with ASICS all year long to share recommendation via coaching packages, gear choice, care and so forth. Various conferences (Facebook reside, course recognition, testing, and so forth.) can even be organized. “
This partnership marks a brand new step in ASICS ‘technique on this world of path operating very near its DNA and its acronym “Anima Sana In Corpore Sano” (A wholesome thoughts in a wholesome physique). “It has been 3 years since ASICS revitalized its dedication to path operating, explains Arnaud Leroux. We will proceed this technique within the months and even years to come back. Our objective is to grow to be the chief on this sector as we’re in all different areas of operating. The ASICSGRIP ™ expertise of our soles has seduced riders who say they’re amazed by the grip offered. But path operating will not be restricted to sneakers and we are going to proceed to develop our vary, notably in textiles and equipment to have the ability to cowl all of the wants of path runners. “
Present to all practitioners, no matter their degree, ASICS can also be more and more on the prime of the rankings of main occasions with an ASICS Trail Team which has grown this 12 months, with 20 athletes in Europe, in opposition to solely 5 earlier than.
Last February, the Transgrancanaria (129 km, 6720 D +) put ahead a few of these runners.
The Spaniards Claudia Tremps (2e girls’s race) and Isaac Riera Castro (6e) or Swedish Simen Hjalmar Wästlund (12e) have been notably illustrated.
Building on the success of the primary version of the Trail Elite Factory, an operation meant to determine and recruit the hopes of the self-discipline, ASICS will launch a second season very quickly. “We are very satisfied with the first experience, rejoices Arnaud Leroux. The Trail Elite Factory, in addition to recruiting young people who are still little known but with great potential, allows many practitioners to experience this adventure indirectly through social media. It highlights great stories and is a source of inspiration. It generates emotions. “
“Emotions”, the right abstract of the path spirit.
Press launch – March 2021- ASICS SAINTÉLYON WEBSITE