Animoca Brands introduced on Wednesday that it has reached an settlement with Dorna Sports to safe the naming rights for the MotoGP Australian and Aragon Grand Prix. The two MotoGP occasions will be named Gran Premio Animoca Brands de Aragon and Animoca Brands Australian Motorcycle Grand Prix.
In truth, Animoca Brands has been an official MotoGP associate since 2019. The gaming enterprise capital agency has secured the event rights for ENFs and the event of MotoGP Ignition, a contest administration and gaming platform. assortment.
Animoca Brands turns into the title sponsor of the MotoGP Grand Prix
Animoca Brands, in an official announcement on its website on June 8revealed that it has strengthened its partnership with Dorna Sports, the business rights holder of the Grand Prix, with the intention to safe title sponsors for 2 Grand Prix seasons.
The gaming firm will be the title sponsor of MotoGP Aragon and Australia this season, in addition to two extra occasions in 2023.
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, mentioned:
“There is no more distinguished brand in the world of professional motorcycle racing than MotoGP, and we are proud to bring our sponsorship and inclusion to the REVV Motorsport ecosystem.”
He believes that the naming rights will assist enhance the adoption of Animoca Brands' REVV Motorsports blockchain racing video games, with REVV being the first token within the gaming ecosystem.
Commenting on the partnership, Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports, welcomed Animoca because the title sponsor of the MotoGP Grand Prix occasions. Additionally, he mentioned he was proud to deliver his sponsorship and be a part of the REVV Motorsport ecosystem.
The distinctive relationship between cryptocurrency corporations and sports activities
The cryptocurrency craze has prompted many sports activities associations and groups to just accept cryptocurrency corporations as sponsors and companions. Last 12 months, cryptocurrency change FTX acquired the naming rights to the Miami Heat basketball stadium for 19 years, now referred to as FTX Arena. FTX additionally bought the naming rights to California Memorial Stadium, residence of the California Golden Bears.
This 12 months, Crypto.com turned an official sponsor of the FIFA World Cup Qatar 2022, and blockchain firm Algorand turned a sponsor and technical associate of FIFA.
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