Published on : 06/11/2021 – 3:10 PM
While Rafael Nadal hopes to win a fourteenth title at Roland Garros on Sunday, Today the financial system paints the portrait of the one who needs to revive French tennis, Amélie Oudéa-Castéra.
Amélie Oudéa-Castéra, a former skilled tennis participant, took the head of the French Tennis Federation final March. At 43, the former member of the administration workforce of the insurer Axa, and of the Carrefour hypermarkets, reconnects together with her old flame. She defined it three months in the past on the channel Tennis News TV ” I finally chose to leave the golds of the executive committees of the CAC 40 groups to listen to my passion, to listen to my guts and try to tell myself that if there was a moment in which I thought possible to move the lines of this sport to which I have remained so attached, it was with this team, with a transformation agenda, an extraordinarily motivating roadmap. “
Amélie Oudéa Castéra started her profession as an expert participant at the age of 13. Dominique Bonnot was a journalist for the sports activities each day The workforce when she found it. ” I spotted her straight away because she can be spotted, she remembers. She is both brilliant and quite humble. She had a lot of class in the field and she was very precocious. She was brighter than Amélie Mauresmo and she proved it by winning the Orange Bowl in the United States which is a great event. She is one of those exceptions, those people who won the Orange Bowl and who are not among the champions. “
So why has Amélie Oudéa Castéra not continued its momentum?
” She is a girl who is very ambitious, very demanding with herself, tell Dominique Bonnot. Girls her age were Martina Hingis, Kournikova, top players. She took a good look at herself, she took a good look at these girls and she said to herself, “I’m not that caliber. These women are stronger than me.” So at seventeen she also had a pain in her shoulder, she quit tennis because she knew she wouldn’t be the best. She then began her studies, she did Sciences Po, then ENA. Instead of fulfilling her dream on a course, she fulfilled it in graduate school. And with the best, since she was in the same promotion asEmmanuel Macron. ”
This mom of three, married to Frédéric Oudéa, the CEO of Société Générale, will now put her abilities at the service of French tennis, which is in nice want of it.
Michaël Tapiro, founder of the Sports Management School, explains: “ From an organizational level of view, issues are going fairly effectively, we’ve the means. There is a latest loss of licensees, particularly amongst younger folks, and there’s a lot of work to be completed. Where this isn’t going in any respect is in phrases of efficiency. While we’re at one million licensees, which is big, we are able to see that on a really excessive stage, that’s to say the Grand Slam tournaments and the common rankings, it’s catastrophic. The final Grand Slam match gained by a Frenchman was in 1983 with Yannick Noah, and issues are usually not enhancing. A sport like this could solely be radically expressed if you cling to champions who win. Today we even have a loss of licensees as a result of the champions don’t win. This is a component of Amélie Oudéa-Castéra’s roadmap. “
Amélie Oudéa-Castéra will even need to reorganize Roland Garros which has been utterly renovated, to the tune of 400 million euros. Roland Garros which represents greater than 80% of French tennis revenues.