As the Australian Open tennis event involves an finish this weekend, the sports activities agency Adidas has proposed a quite uncommon tennis court as a gap ceremony. A number of days earlier than the beginning of the event, on January 17, Adidas offered a recycled plastic tennis court which was put in on the Great Barrier Reef. You learn appropriately, Adidas' loopy venture was to have the athletes play on a floating tennis court… We do not actually know if Adidas wished to supply the spectacle to the encircling fauna or make a good publicity stunt, however they state that no stray bullets have been left within the ocean!
A logo of environmental safety?
If, at first look, one may suppose that this new form of tennis court is simply one other pollutant within the sea, we're improper. Conversely, Adidas wished to spotlight the safety of the oceans as a result of it was made of recycled plastic and polyester, from waste discovered within the oceans.
An anthology sport
A number of days earlier than the opening of the event, Adidas had introduced collectively 4 Australian personalities:
- Ian Thorpefive-time Olympic champion swimmer
- Jessica Fox, kayaker, first gold medalist in canoe slalom, on the 2020 Tokyo Olympics
- Nathan Cleary, rugby participant for the Penrith Panters crew, winners of the National Rugby League in 2021.
- Steph Claire Smith, mannequin
The tennis court was designed in collaboration with the affiliation Parley for the Oceans. This web site needs to indicate that the preservation of the oceans is everybody's enterprise! The tennis court was then dismantled and donated to a native faculty.
A advertising operation too!
If the first objective was to boost consciousness in regards to the preservation of the oceans, it was additionally industrial. Indeed, Adidas has simply launched a assortment the place each bit is made up of 75% plastic waste recovered earlier than it finally ends up scattered within the oceans. Some gamers like Alexander Zverev, wore this assortment throughout the Australian Open. The sports activities big now presents recycling as one in all its priorities. Since 2015, Adidas has been collaborating with the Parley affiliation and has dedicated to utilizing 100% recycled plastic by 2024. This recycled plastic will exchange the virgin polyester at present used.
Some figures of plastic air pollution within the oceans?
Impossible to know if the motion of Adidas with this floating tennis court was a industrial technique or a actual need to have interaction in eco-responsibility. Remember that yearly, eight million tonnes of plastic find yourself in our oceans… Despite the numerous actions taken, the tonnes of waste might exceed the load of the fish residing in our oceans by 2050….
Microplastics contaminate the air we breathe, the meals we eat and the water we drink. A human might ingest about 5 grams of plastic every week is the equal of the quantity of microplastics contained in a bank card. Consciences are beginning to stir however is not it already too late to avoid wasting our oceans, the fauna and flora which might be already suffocating there?